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• Sales Rank: #1535942 in Books
• Published on: 2013-09-28
• Released on: 2013-09-20
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .51" w x 6.14" l, .0 pounds
• Binding: Paperback
• 224 pages

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Learn the art and science of predictive analytics — techniques that get results

Predictive analytics is what translates big data into meaningful, usable business information. Written by a leading expert in the field, this guide examines the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. It clearly explains the theory behind predictive analytics, teaches the methods, principles, and techniques for conducting predictive analytics projects, and offers tips and tricks that are essential for successful predictive modeling. Hands-on examples and case studies are included.

• The ability to successfully apply predictive analytics enables businesses to effectively interpret big data; essential for competition today
• This guide teaches not only the principles of predictive analytics, but also how to apply them to achieve real, pragmatic solutions
• Explains methods, principles, and techniques for conducting predictive analytics projects from start to finish
• Illustrates each technique with hands-on examples and includes as series of in-depth case studies that apply predictive analytics to common business scenarios
• A companion website provides all the data sets used to generate the examples as well as a free trial version of software

Applied Predictive Analytics arms data and business analysts and business managers with the tools they need to interpret and capitalize on big data.

• Sales Rank: #310208 in Books
• Published on: 2014-04-14
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .88" w x 7.40" l, 1.65 pounds
• Binding: Paperback
• 456 pages

Review
This book provides an excellent background to predictive analytics (BCS, December 2014)

From the Back Cover

APPLY THE RIGHT ANALYTIC TECHNIQUE

Applied Predictive Analytics: Principles and Techniques for the Professional Data Analyst shows tech-savvy business managers and data analysts how to use predictive analytics to solve practical business problems. It teaches readers the methods, principles, and techniques for conducting predictive analytics projects, from start to finish. Internationally recognized data mining and predictive analytics expert Dean Abbott provides a practical and authoritative guide to best practices for successful predictive modeling, including expert tips and tricks to avoid common pitfalls.

This book explains the theory behind the principles of predictive analytics in plain English; readers don’t need an extensive background in math and statistics, which makes it ideal for most tech-savvy business and data analysts. Each of the chapters describes one or more specific techniques and how they relate to the overall process model for predictive analytics. The depth of the description of a technique will match the complexity of the approach, with the intent to describe the techniques in enough depth for a practitioner to understand the effect of the major parameters needed to effectively use the technique and interpret the results.

Each of the techniques is illustrated by examples, either unique to the task or as part of predictive modeling competitions. The companion website will provide all of the data sets used to generate these examples, along with links to open source and commercial software, so that readers can recreate and explore the examples.

With detailed descriptions of techniques that get results, Applied Predictive Analytics shows you how to:

• Choose the proper analytics technique for various scenarios
• Avoid common mistakes and identify the weaknesses of various techniques
• Mitigate outliers and fill in missing data when necessary
• Interpret predictive models often considered “black boxes,” including model ensembles
• Learn how to assess model performance so the best model is selected
• Apply the appropriate sampling techniques for building and updating models

About the Author

DEAN ABBOTT is President of Abbott Analytics, Inc. (San Diego). He is an internationally recognized data mining and predictive analytics expert with over two decades experience in fraud detection, risk modeling, text mining, personality assessment, planned giving, toxicology, and other applications. He is also Chief Scientist of SmarterRemarketer, a company focusing on behaviorally- and data-driven marketing and web analytics.

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21 of 21 people found the following review helpful.
Comprehensive Approach
By Keith McCormick
I’ve read dozens of books on data mining. I’m also lead author on a data book that specifically uses IBM SPSS Modeler. Full disclosure: the author of this book and I coauthored the book about Modeler.

This book takes a unique, and badly needed, approach to the subject. It is a “how-to” without being a software book. Too many software instruction books focus so much on features and functions that you lose sight of the big picture. Also, too many data mining books focus solely on algorithms – often one chapter per algorithm. While many of those books are good, and necessary, there are plenty of them already.

This book invests approximately equal coverage to the six phases of the Cross Industry Standard Process for Data Mining (CRISP-DM). The evidence that the author is an expert is easy to find. Rather than merely providing the usual boilerplate on statistical significance, he reminds the reader that data miners interpret the ability of their model to generalize differently and with different tools. Rather than writing a section on regression right out of a introductory statistics book, he shows how he sometimes uses regression for classification, an approach that is technically against the rules. Rather than just a laundry list of algorithms he dedicates an entire chapter to ensembles, describing it not as another algorithm, but as a way of thinking about problems. His descriptions of boosting and bagging are clear and succinct. The essence of the book is in someways captured by the fact that one brief section is entitled “Models Ensembles and Occam’s Razor,” a section that praises ensembles even though they seem to threaten parsimony.

Perhaps, most importantly, he gives lots of advice. A book like this, on a topic like this, can be overwhelming in its factual detail. Knowledge of how the technique works does not imply action in and of itself. You need to know what you should do with this information. Applied Predictive Analytics is a coaching and mentoring session with someone that has been doing it for more than 20 years.

19 of 21 people found the following review helpful.
Some improvements could make this a better book
By OnceMore
I like to compare this book with a very similar one from O'Reilly, entitled "Data Science for Business" by Foster Provost and Tom Fawcett.

Both books are organized around the Cross-Industry Standard Process Model for Data Mining (CRISP-DM), which groups data mining / predictive analytics project tasks into the following six distinct stages:

* Business Understanding: Define the project (e.g., what are the business and data modeling objectives, how are they aligned, what would be the target and/or input variables, what criteria would be used for evaluating the models, how would the models be deployed, etc)

* Data Understanding: Examine the data; identify potential problems with the data

* Data Preparation: Fix problems in the data (e.g., decide what to do with outliers and missing values; standardize data formats etc.); create derived variables; transform and/or normalize data

* Modeling: Build predictive or descriptive models

* Evaluation: Assess models; report on the expected effects of models

* Deployment: Use the models; monitor model performance

In terms of coverage, this book provides guidance for all of the above-mentioned stages, with particular attention to the Data Understanding, Data Preparation, and Evaluation stages, while the Provost and Fawcett book provides guidance mostly for the Business Understanding, Data Understanding, Modeling, and Evaluation stages only.

This book covers more modeling algorithms than the Provost and Fawcett book, but both books tend to keep discussions of the covered algorithms to qualitative descriptions only, instead of the in-depth mathematical discussions found in more theoretically-oriented books. The Provost and Fawcett book does provide better and slightly deeper descriptions of the covered algorithms, however.

Both books cover Decision Trees, for example. Whereas this book only mentions that Decision Trees belong to a class of recursive partitioning algorithms that use concepts such as "Information Gain" or "Gini Index" as possible partitioning criteria, the Provost and Fawcett book goes further by illustrating how "Information Gain" can actually be computed using simple formulas and a small enough but still interesting dataset. By learning how to hand-build the resulting Decision Tree from scratch using the illuminating but still simple example, readers of that book are likely to have more memorable insights about Decision Trees than those they can acquire from this book.

Compared to the Provost and Fawcett book, which I think is the better book pedagogically speaking because it does more things right for its readers, this book could also probably benefit from the following suggested improvements:

* Be more selective regarding what gets discussed in the Business Understanding chapter. Although it is true that the project plan that is being drawn at this stage should include deliberations about how models are going to get evaluated, a few statements indicating this should suffice. There is probably no need to make specific mentions of things such as Lift, Gain, ROC, Area Under the Curve, and Confusion Matrices which don't really get defined and discussed much, much later in the book. By doing so, the author is being laudably meticulous but risks unnecessarily distracting his readers to details they might not yet be equipped to process.

* Reconsider the ordering of some chapters. An earlier modeling chapter discusses Kohonen Self-Organizing Maps (SOM)-- a type of neural networks -- before the more basic neural networks discussion takes place in a later chapter. A chapter on how to interpret Clusters discusses the use of Decision Trees for this purpose before Decision Trees themselves are discussed in a later chapter. Having now read the book, I think reversing those chapters would make the book more readable for those who may not yet know much about neural networks or decision trees.

* Consider using color graphics. Some texts in the book read as though readers were looking at color graphics but in print those graphics were actually in grey-scale.

For readers interested in knowing what modeling algorithms are covered in this book, they include: Itemsets and Association Rules (or Market Basket Analysis), Principal Components Analysis, Clustering (K-Means and Kohonen SOM), Decision Trees, Logistic Regression, Neural Networks, K-Nearest Neighbor, Naive Bayes, Linear Regression, and Model Ensembles (Bagging, Boosting, etc.).

Finally, for readers curious about possible prerequisites for this book, I would say they include basic knowledge of statistics including understanding of concepts such as z-scores, correlations, and ANOVA (Analysis of Variance), and some SQL concepts such as group by and where clauses. The more knowledge you have of these concepts, the easier time you would have reading this book.

10 of 10 people found the following review helpful.
Different books for different people
By Someone
[Good]

There are few books on predictive analytics. Most of them are either university textbooks with prices to match or encompass other areas of analytics such as classification (which isn't a bad thing).

[Ok]

It's not really a pure introduction to subject, nor is it a definitive guide. You will need some context and some really basic knowledge of statistics. This will not satisfy either the expert or the beginner.

[Bad]

There are no exercises for not forcing the reader apply and test knowledge. It's really hard to gauge your understanding of a subject, when you're just being spoon fed content.

[Verdict]

It's a good starter for someone who's vaguely familiar with analytics in general, who needs some light knowledge very quickly.

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• Sales Rank: #3840266 in Books
• Published on: 2015-04-28
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .32" w x 5.98" l, .46 pounds
• Binding: Paperback
• 150 pages

About the Author
Warren Knight, author of 'Think #Digital First' is an international keynote speaker and is one of the UK's most dynamic and sought-after inspirational Technology, Sales and Marketing experts. As an award-winning coach and entrepreneur, he delivers training masterclasses helping thousands of start-ups and SMEs build their digital footprint, doubling conversion rate and increasing sales by up to 500% and growing their business through social media, digital marketing and ecommerce.

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0 of 0 people found the following review helpful.
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By iMeyer
It is a very useful and interesting book. Easy to read and understand a topic so important.
Even if you are and expert on Social Media, Digital Marketing or Ecommerce, you must need to get it. It would give you extra tools and accurate information.

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• Sales Rank: #48949 in Books
• Published on: 2013-07-24
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.10" w x 8.10" l, 2.60 pounds
• Binding: Hardcover
• 648 pages

About the Author

Gerard Roland is Professor of Economics and Political Science at the University of California Berkeley, USA

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0 of 0 people found the following review helpful.
The books also provides a lot of examples which makes understanding the concepts very easy. I highly recommended the book to any
By Phuntsok Tseten
I had this book for my econ development class at cal. The book explains the concepts really well and the numerous graphs in the book is very helpful. There are a lot of real life problems/ case studies at the back of the book which I thought was very interesting. The books also provides a lot of examples which makes understanding the concepts very easy. I highly recommended the book to anyone interested in studying economic development especially in third world countries.

0 of 0 people found the following review helpful.
Four Stars
By Joao Lacerda
The cover was not completely attached to the book.

0 of 0 people found the following review helpful.
Five Stars
By Yang Yueh
interesting topics

See all 6 customer reviews...

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NOTE:
Font size of the book is 10 Pt

This book is so indispensable it is amazing that other guides are still being manufactured. On the inside covers are maps of the Metro system and the greater-Paris area RER (train) system, so you can peek in the book while you're on the metro or train without looking like a confused tourist. The book itself has an index of all Paris streets and major buildings, which leads you to a section of maps broken down par arrondissement; (by district). The book is compact enough to fit in a small purse (and is sturdily bound so you can toss it in), but contains a wealth of information. To top it off, the color scheme is attractive and the typesetting is top-notch. This guide is the ultimate - it's useful when you're there, it'll be beautiful on a bookshelf when you come home. If you buy a fold-out map or something other than this guide, you'll regret it.

• Sales Rank: #575175 in Books
• Published on: 2012-06-21
• Number of items: 1
• Binding: Paperback
• 300 pages

Most helpful customer reviews

43 of 43 people found the following review helpful.
Really indispensable
By A Customer
This book is truly pocket-sized(3.5" x 5.5"). You can refer to it stealthily, without carrying a big map that proclaims "I'm a tourist". It is sturdily bound with a plastic, not paper, cover that holds up to years of use. I first saw it when I stopped to ask directions of a policeman in Paris, and he pulled it from his pocket to find the street I was looking for. That was all the endorsement I needed, and I bought one soon after. I have used it for 4 or 5 years.
The book includes a general plan of the city with subways and bus lines shown on separate maps, an alphabetical index and grid reference for every street in the city. Following the index are 20 maps, one for each arrondissement. Warning: The print on these maps is small and can be hard to read except when the light is strong. That's why I gave this otherwise excellent book 4 instead of 5 stars.There is also an excellent section of maps and indexes for the city's major suburbs.
The last section of the book includes complete listings with addresses and phone numbers of police stations, fire houses, government offices, embassies, post offices, hospitals,churches, monuments, museums, even parking lots.
This is good value for the money. Your $25 investment will last a long time. If you love Paris, or just have to do business there, you'll love this book.

52 of 53 people found the following review helpful.
The Absolute Best Guide to Paris
By A Customer
This book is so good it's amazing that other guides are still being manufactured. I spent a great deal of time in Paris and this book was absolutely indispensable. On the inside covers are maps of the Metro system and the greater-Paris area RER (train) system, so you can peek in the book while you're on the metro or train without looking like a confused tourist. The book itself has an index of all Paris streets and major buildings, which leads you to a section of maps broken down "par arrondissement" (by district). The book is compact enough to fit in a small purse (and is sturdily bound so you can toss it in), but contains a wealth of information. To top it off, the color scheme is attractive and the typesetting is top-notch. This guide is the ultimate - it's useful when you're there, it'll be beautiful on a bookshelf when you come home. If you buy a fold-out map or something other than this guide, you'll regret it.

42 of 42 people found the following review helpful.
Why pay $35 for this?
By Susan
This book is excellent - but before you order it, please know you can find it everywhere (i.e., bookstores, tobacs, souvenir shops along the Seine, etc.) in Paris for 7 Euros (about $9 US). Why pay $35? Well, if you want to look up information in it before your trip, maybe it's worth it.

I just returned from Paris and replaced my old copy which didn't have newer attractions such as Musee Branly and Velib stations. My new copy is a gorgeous red, and includes translations in English, Spanish, Italian, and Russian of key sections: the summary contents page and the famous monuments descriptions. If you buy it in Paris, you can look at the various versions, which have slight differences such as which languages and supplementary material are included, and also choose the color you want.

See all 40 customer reviews...

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• An analysis of testing and evaluation
• Comprehensive practice questions with detailed answer explanations

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• Blood lactate
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• Negligence
• Eligibility criteria

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• Testing segments
• Aerobic capacity/power
• Difference score

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• Sales Rank: #475783 in Books
• Published on: 2013-02-14
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x .50" w x 8.20" l, .70 pounds
• Binding: Paperback
• 188 pages

Review

Our Study Guide for the CSCS Test Is Unlike Any Other

If you'd like to get the CSCS test score you deserve, to quit worrying about whether your score on the CSCS test is "good enough," and to beat the test taking game so you can become a Certified Strength and Conditioning Specialist (CSCS), then this might be the most important message you read this year.

Our comprehensive study guide for the CSCS test is written by our CSCS test experts, who painstakingly researched the topics and the concepts that you need to know to do your best on the CSCS test. Our original research into the Certified Strength and Conditioning Specialist (CSCS) Exam, offered by the National Strength & Conditioning Association (NSCA) Certification Commission, reveals the specific content areas and the essential skills that are critical for you to know on the CSCS test. We've taken the information and developed a study guide that is guaranteed to help you be successful on the CSCS test.

Now, we know you may be skeptical, so let us give you three good reasons we can back up what we claim:

The Three Reasons To Believe What We Say

The First Reason:

Our company's name is Mometrix Test Preparation, and we have a team of standardized test researchers who have worked on developing our study guide for the CSCS test. The standards for who gets to work on the team are very strict- we demand the best for our customers, and only those who met our exacting standards made the cut. The dedicated research staff have years of combined experience in mastering the content and skills necessary to succeed on the toughest exams.

The Second Reason:

Some academic studies have revealed that test takers do not really benefit from the traditional test preparation process. But we knew there had to be a solution- if test takers were not doing well on the CSCS test despite high intelligence, there had to be a set of secret keys to the test that would open the door of success for these test takers.

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The Third Reason:

We created the product in part because we were frustrated by the options available to test takers who really wanted to do well on the CSCS test.

A common approach is to TEACH the material, instead of TEACHING THE TEST. That's not necessarily good enough for the CSCS test- you have to know how to apply the knowledge. Most test takers already have a general knowledge of the material that will be covered on the exam.

One reason some test takers do well on the day of the test is that they have made the critical connection between the material they learned and how to use the material to succeed on the CSCS test.

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• Our researchers are more than just academic theoreticians who understand the technical nature of standardized tests, but are also experts on test taking itself- they reveal the exact skills and the information you'll need to perform under pressure during the test.
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• The 5-step process we've developed, what we call the "phased" approach, concerning the use of the various study aids and practice tests
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• How to know when you've studied as much as you need to for the exam- and the reason why we think some people should spend LESS time studying for the test
• The Top 20 things you should take care of within 24 hours of taking the test- use the list we provide as a checklist to make sure you've taken care of the "little things" in addition to studying hard
• How to predict the right answer before you see the answer choices- and how to prevent the wrong answers from "polluting" your mind and tempting you into a trap designed by the test writers
• Why answers that "sound" correct are often the very ones that are wrong- and how to tell the difference between the right answer and the many clever-sounding traps set for you by the test writers
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Now, you're probably wondering how and why we can do all the things we claim.

Let us explain.

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Secrets of the CSCS Exam is our exclusive collection of the tips and the information that we have specially selected to give you the best results on the CSCS test for the least time spent studying. It's written in everyday language and is easy to use.

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0 of 0 people found the following review helpful.
Best CSCS Study Material in the Market! You want to Pass the CSCS Test? You need to grab this.
By frank candela
The product is a life saver for me. Not only did it save me money, but the breakdown of the materials that will be on the test saved me a wealth of time. I printed out all the important material and have been studying that non stop. Included with the purchase was some great bonus add ons that I found to be very helpful. In all I would recommend this product to a friend that is taking the exam because of the reasons explained above. Definitely, a 5 plus rating which in fact gives me the confidence to ace the CSCS test from your product. Thank you!

0 of 0 people found the following review helpful.
Could have used more practical/applied questions, specifically, the ...
By Sir Latsalot
Could have used more practical/applied questions, specifically, the testing and evaluation questions regarding what an athlete needs to improve on when given a battery of test results. Also could use more program design and exercise technique questions.

1 of 1 people found the following review helpful.
Great and effective guide
By Dominic
This is a great guide to use to get ready for the CSCS exam. It’s thorough, but also wide ranging, so you don’t have to worry about important items and concepts being left out. If it isn’t in here, the odds are very good that it probably won’t be on the test. Of course, no book can cover every single item that could possibly appear on the test, but this book does a very good job of covering the relevant subject matter. And there’s a good balance in the coverage, too – minor topics are brought up and explained, but pages aren’t spent on them, while major subjects are written about at length.

One of the most effective methods of preparing for a test is to take a practice test, and this guide includes one. It might be a good idea to read over the practice test before even starting to read the guide itself, and then, after you’ve finished the book, actually sit down and take the practice test to measure your progress and diagnose any weak areas. The book also features a lot of test taking strategies, like how to eliminate wrong answer choices when you’re stumped, and raise your chances of choosing the correct answer by process of elimination. It’s a well-rounded and well written book that can help you pass the CSCS exam.

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During the French Wars of Religion, and also during the period of purported religious toleration following the Edict of Nantes, Catholic hierarchies and political institutions worked to marginalize Protestant theological and artistic expression. Yet while institutionally marginalized in most respects, evangelicals and Calvinists formed the elite corps of artists, artisans, and architects responsible for theorizing, designing, and building the royal and ecclesiastical structures of the dominant Catholic majority.

In Building Codes, Catharine Randall contends that all Calvinist architecture recalls a scriptural intertext, and seeks to build upon the firm foundations of the Gospel. These architects, instructed to erect monuments glorifying Catholic patrons, inscribe the tension between their confessional perspective and their commission upon their structures. Randall explores the ways in which structures such as Chambord, Chenonceau, the Luxembourg Palace, and the Louvre bear encoded criticisms of religious and political authority.

By examining the lives of several famous architects of the sixteenth and seventeenth centuries, along with blueprints, engravings, actual structures, garden layouts, builders' manuals, and illustrated allegories, this study excavates the Calvinist faith of these architects and demonstrates the dramatic effects their embattled religious perspective had on the structures they built.

• Sales Rank: #3869932 in Books
• Color: Blue
• Brand: Brand: University of Pennsylvania Press
• Published on: 1999-06-15
• Original language: English
• Number of items: 1
• Dimensions: 9.34" h x 1.23" w x 6.47" l, 1.40 pounds
• Binding: Hardcover
• 304 pages

Features

• Used Book in Good Condition

Review

"Far-reaching, ambitious, and vibrant in style and execution. This is a book burning with fervor. It shows how groups of virtuous and self-contained individuals create spaces of mental and physical freedom in the midst of oppression."—Tom Conley, Harvard University

About the Author
Catharine Randall is Associate Professor of French at Fordham University. Among her books is Subverting the System: d'Aubigne and Calvinism.

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About the Author
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